This was a unique and challenging project that required comprehensive UX work across the entire website, rather than focusing on a single interface. RH was expanding its online and in-store presence in the UK, which called for a specialized user experience tailored to both business growth and evolving user needs. This included designing for both the estore website and the in-store Concierge Associate experience.

As a Product Designer at RH, I independently led and executed the end-to-end design and research for this initiative. I collaborated closely with the VP of Design and stakeholders across the company to align the experience with strategic goals and ensure a cohesive, high-impact outcome.

One of the core challenges was the absence of an established framework for designing an international experience. While RH had a presence in Canada, its digital experience was not distinct from that of the US. In contrast, the UK expansion posed new complexities that impacted nearly every aspect of both the online customer journey and the associate Concierge experience. With no existing framework to rely on, I brought a fresh perspective to the design, conducting extensive research and mapping requirements from the ground up. I facilitated regular alignment meetings with leadership, product owners, and engineers to ensure the work was holistic, scalable, and future-ready.