BANANA REPUBLIC HOME
OVERVIEW
MY ROLE
As a Senior UX Designer on the Fairwinds team, my first project was to design the BR Home website from scratch for Banana Republic’s new home furnishing decor launch. Rather than build this new website on their legacy platform, they wanted a new Shopify website that would link back to their apparel website.
Our goal was to create a modern, bold, and luxurious website and brand identity that would highlight the beautiful textures and details of the BR furnishings. One of our biggest challenges was designing before the product had even been finalized and photographed.
Owened the BR Home Rolling updates, Wire-framing, Prototyping, Research, UX/UI design, Component Library, UAT
TIMELINE
1 year + Iterations + UAT
GOAL
Create a seamless, elegant end-to-end experience that showcases Banana Republic Home as a luxury brand, blending elevated design, storytelling, and enterprise merchandising into an intuitive, desirable journey.
APPROACH/RESEARCH
IMAPCT
Studied the customer journey, user needs, and opportunities.
Inspire through rooms and perspectives – then make it easy to start planning.
Introduce moments of beauty and inspiration, without getting in their way if they are ready to buy.
Allow for filtration and navigation by availability, size, style, price, and collection at a minimum.
Introduce additional features such as visual navigation, moodboards, and space planning.
Frictionless save from any point in the journey, the product is presented.
Create/Save to Moodboard and share with others to collaborate.
Visualise product in my space, and/or within a sample space created by an associate/designer.
Celebrate the details and help them imagine the piece in their space.
Make customization visual, seamlessly integrated with the story, and simple.
Fast and simple checkout with minimal entry fields.
Easy, transparent methods of tracking and checking in during order fulfillment.
Number of customers
website traffic
Sales
User feedback
PROJECTS
HOMEPAGE
BUNDLES
SPACE PLANNER
PLP
SWATCH REFACTORING
SEARCH ENHANCEMENT
HOMEPAGE
Create a seamless, elegant end-to-end experience that showcases Banana Republic Home as a luxury brand, blending elevated design, storytelling, and enterprise merchandising into an intuitive, desirable journey.